Toni’s story

Today Toni is the designer behind Cedar Rose - British womenswear that showed its Pre-Spring 2027 collection at London Fashion Week, built around one idea: every woman should be able to wear, and feel, the Audrey within herself.

It’s the latest chapter of a life spent making. Encouraged by her family from childhood, Toni dreamed of being a writer - and found her voice instead in colour, texture and design.

In 2011 she took the leap, leaving her full-time job to build Stamps By Me. Her Lamination and Reflection stamp collections are made so that people who would never call themselves artists can create something that looks like art - the technique is in the design, the pride is all theirs. Soon she was creating live on TV - more than ten years on Create and Craft in the UK, launching Stamps By Me in America on HSN in 2022 and in Germany on QVC in 2023 - and she has been making alongside crafters in their living rooms ever since.

Then she built her own stage. How To Craft Network is Toni’s own channel, live from her studios in the UK, so she can share her passion for great products and creativity without having to watch the clock - and stay close to the community who have crafted with her for years.

The runway and the craft table share the same thread: design that does the hard part for you, so you can feel extraordinary. Toni also runs free community craft classes - the part of her work she says means the most.